Fractional COO

Any design & technology agency can, if it hangs around long enough, win work that sets the stage for it to take the next step: more interesting projects, a larger and more talented team, and stronger profits that compound.

So what separates category-leading agencies who sustain growth from those that burn bright and then burn out?

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Leading agencies grow with balance

Resilient agencies maintain balance across three dimensions:

• Delivering quality work

• Developing business (revenue)

• Operating efficiently (profit)

All three areas must grow in balance with one another:

• If work quality suffers due to growth, your agency is going to burn through clients and tarnish a hard-won reputation along the way.

• If business development can’t secure enough projects to feed the hungry mouths of a larger team, people lose their jobs.

• If the agency’s operating system isn’t prepared for growth, the agency finds itself with strong revenue but weak profits and cash flow.

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How I help

As a fractional Chief Operating Officer, I partner with founders, CEOs, and General Managers of digital agencies to ensure their agency grows with balance.

I own operations, which frees up the agency’s other leaders to focus on the challenges they’re uniquely suited for: winning clients and delivering world-class work.

What does this look like in practice?

• Operationalizing leadership’s strategic vision, creating goals & OKRs that hit their mark

• Managing the execution of internal projects that achieve company goals

• Finding efficiencies in how the agency operates to reduce costs and create more space for craft

• Designing and implementing processes that generate and capture data for decision-making

The outcome of our work together is an operations practice that supports revenue growth, improves profitability, and helps good, honest digital agencies win the day.