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    <loc>https://www.agency.tiawof.com/posts/junior-talent-in-the-age-of-ai</loc>
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      <image:title>Posts - Junior Talent in the Age of AI - Make it stand out</image:title>
      <image:caption>The Hay Harvest by Pieter Bruegel the Elder</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68d4009648a92335dd9f39f3/f8c9796f-46a3-49f8-b266-f442e6a89158/dupuis-roadtrip-collage.png</image:loc>
      <image:title>Posts - Junior Talent in the Age of AI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Posts - Junior Talent in the Age of AI - Make it stand out</image:title>
      <image:caption>Typing pool at the Navy Department, Washington DC ca 1918-19 (Wikimedia)</image:caption>
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    <lastmod>2026-01-11</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.agency.tiawof.com/posts/mid-level-team-members-and-culture</loc>
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    <loc>https://www.agency.tiawof.com/posts/hiring-full-time-employees-vs-contractors</loc>
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      <image:title>Posts - Hiring Full-Time Employees vs. Contractors - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Posts - Hiring Full-Time Employees vs. Contractors - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68d4009648a92335dd9f39f3/73470dcb-f407-4f6d-9157-a33896add878/Screenshot+2025-10-21+at+12.03.46%E2%80%AFPM.png</image:loc>
      <image:title>Posts - Hiring Full-Time Employees vs. Contractors - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68d4009648a92335dd9f39f3/7780f69b-138a-4f9b-b193-3be4f6f985cc/Screenshot+2025-10-21+at+3.08.19%E2%80%AFPM.png</image:loc>
      <image:title>Posts - Hiring Full-Time Employees vs. Contractors - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68d4009648a92335dd9f39f3/43181dec-16b6-47df-a0af-febd9847acd9/Screenshot+2025-10-21+at+3.11.25%E2%80%AFPM.png</image:loc>
      <image:title>Posts - Hiring Full-Time Employees vs. Contractors - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.agency.tiawof.com/posts/annual-revenue-targets-for-small-agencies</loc>
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    <lastmod>2026-01-01</lastmod>
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      <image:title>Posts - Annual Revenue Targets for Small-Agencies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.agency.tiawof.com/posts/reference-class-forecasting-for-digital-agencies</loc>
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    <lastmod>2025-12-16</lastmod>
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    <loc>https://www.agency.tiawof.com/posts/the-first-business-developer</loc>
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    <lastmod>2026-01-01</lastmod>
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      <image:title>Posts - The First Business Developer - Make it stand out</image:title>
      <image:caption>Paul Klee, May Picture</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68d4009648a92335dd9f39f3/ef72465c-a71d-4b53-80e1-8a19f8729ec8/founder-time-1.png</image:loc>
      <image:title>Posts - The First Business Developer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68d4009648a92335dd9f39f3/03bb2e4f-b12b-4abb-8794-7e7a4e3a53c5/founder-time-2.png</image:loc>
      <image:title>Posts - The First Business Developer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.agency.tiawof.com/posts/qbr-anti-patterns-2025-q4</loc>
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    <lastmod>2025-12-16</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68d4009648a92335dd9f39f3/aa6c065c-3595-4b5e-b4d2-932aaef688ce/qbr-anti-patterns-1.png</image:loc>
      <image:title>Posts - QBR Anti-Patterns - Too much data, not enough discussion.</image:title>
      <image:caption>Especially with leaders early in their careers, they sometimes struggle with “bringing others along for the ride.” They’re so in the weeds on their area of expertise that they don’t know what others don’t know. This can lead them to present data and assume that everyone else around the table knows how to interpret it. By leading with a hypothesis around action the agency should take in the coming quarter, and then using data to back that up, presenters must contextualize the data for the others. It also helps them filter out unnecessary data, as only data supporting their recommendations is brought into the conversation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68d4009648a92335dd9f39f3/f3b21587-5d0f-424a-ac70-6ca431b8e0d6/qbr-anti-patterns-2.png</image:loc>
      <image:title>Posts - QBR Anti-Patterns - Too little data, too much “let’s just see.”</image:title>
      <image:caption>Agencies need to experiment. They need to do weird shit sometimes that fills their souls, and I’m all for that. I believe in decision-making based on intuition, but with caveats: It needs to be a collective intuition. Intuition in the absence of data is good; intuition that’s contrary to data is just obstinate.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Posts - QBR Anti-Patterns - Reinventing the agency.</image:title>
      <image:caption>Tackle the existential strategy questions in retreats and keep QBRs for tactics. If the team is asking Good to Great-type questions at a QBR, the CEO has some work to do: Why do our clients work with us? Why do our people work here? What are we working towards? These questions are best tackled in a retreat setting, ideally off-site with limited distractions and inspiring environs.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68d4009648a92335dd9f39f3/accf0da1-c5e8-47e8-93ce-d32abc737eee/qbr-anti-patterns-4.png</image:loc>
      <image:title>Posts - QBR Anti-Patterns - Too many goals.</image:title>
      <image:caption>Agencies like to joke about clients who have the budget for a Volkswagen but ask for a Porsche. Yet at QBR, agency leaders themselves often try to fit too much work into the next quarter. I think the work is a Porsche and the quarter is a Volkswagen in this analogy... Nevermind the analogy! The point I’m trying to make is that teams need to head into QBR understanding their capacity.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Posts - QBR Anti-Patterns - “Offline” decision-making.</image:title>
      <image:caption>When you have your entire leadership team together, that’s an expensive meeting. But it’s also an investment in alignment that you can’t afford to miss, so push back on efforts for team members to back-channel decision-making into 1:1 meetings. “Let’s take this offline,” will be the natural inclination of folks when disagreement arises in a group setting, but as long as the topic at hand is high-value, let it play out.</image:caption>
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      <image:title>Posts - QBR Anti-Patterns - Discussing urgent, but not important matters.</image:title>
      <image:caption>Kindly ask that folks save urgent, but not important discussions for break time or after QBR. Common culprits will include low-level drama on in-flight client projects, overdue client invoices of $500, and intractable “HR” matters, which honestly, are never going to get resolved until so-and-so just develops some emotional intelligence.</image:caption>
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    <loc>https://www.agency.tiawof.com/posts/metrics-revenue-with-lookup-table</loc>
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    <lastmod>2025-12-16</lastmod>
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      <image:title>Posts - Metrics: Revenue - Make it stand out</image:title>
      <image:caption>Note: The U.S. Small Business Administration estimates that the all-in cost of an employee is 1.25x to 1.4x their salary (https://www.sba.gov/blog/how-much-does-employee-cost-you); I’m using 1.3x in the table above.</image:caption>
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      <image:title>Posts - Metrics: Cost of Services (COS) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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